Shadow chart free essay sample

Shadow chart is the form of protected health information which is difficult to manage. HIPAA’s privacy and security standards help in increasing the safety of this information. Shadow charts are formed because of various reasons and used for various reasons. When primary records are not accessible, physicians tend to make copies of them for easy access and reference. Physicians use these for billing. The shadow charts are not as complete and accurate as a primary record. There is no proper procedure, tracking and accounting for the release of information from shadow charts. There are no strict HIPAA rules for the security of the patient information in shadow charts. But these are subject to covered entity’s policies and procedures. In most of the cases, the shadow charts become completely separated records from the primary record. In these instances where the shadow chart has the patient information associated with an episode of patient care which is not included in the electronic record, such documented information should be scanned to the electronic record and added to the original permanent legal record. We will write a custom essay sample on Shadow chart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A2. Ways to reduce incidents of breach of security of patient health information: Information technology staff can help decrease incidents of security breaches in following ways: a) Providing the staff which handles the patient’s information with restricted access. Access should be provided to the employees for the information that they deal with. b) There should be continuous monitoring on usage of the access to patient information. Audit trail should be run to know if there are any breaches. Strict policies should be implemented to prevent password sharing. c) There should be restrictions on the passwords created by users with regards to complexity, maximum and minimum duration of the password, history of the password etc. Login information should be changed once in three months to keep it secure. d) Each time a user accesses patient information, there should be a popup warning/alert to make sure if the user is accessing the information that he or she is supposed to work on . e) If a user doesn’t use a computer for few minutes, the monitor should get locked to make sure if the patient data is accessible to unauthorized personnel. B. Situation from Montana Code 41-1-402 which can lead to criminal charges on an organization when it is not followed: A situation from Montana Code 41-1-402 which directly influences the clinical staff and lead to criminal charges on an organization is 2d. This code states that minor can give consent to a health care provider for treatment or control access to his/her confidential health information in case of emergency situations where he/she needs emergency treatment without which his/her life or health would be in danger. If a health care provider takes responsibility to manage a minor in emergency situation but denies treatment due to the absence of consent from parents or legal guardian, the health care provider/organization would be held liable for criminal charges according to Montana code 41-1-402 Also if a minor comes to a physician/healthcare provider and requests for management of her pregnancy, and if the physician refuses to manage her pregnancy, the healthcare provider would be held responsible for criminal liability. 1. HIPAA’s definition of criminal liability: Criminal Charges: In June 2005, the U. S. Department of Justice (DOJ) gave the definition of criminal liability under HIPAA. Individuals and entities who intentionally acquire and release personal health information in breach of the Administrative Simplification Regulations are charged with a fine of up to fifty thousand dollars, and an imprisonment of up to one year. Penalties would be increased to a fine of up to hundred thousand dollars fine and 5 years of imprisonment if the wrongdoings are committed under false simulations. If the offenses are committed with the intention to put up for sale, transfer, or utilize personal health information for profitable benefit, personal gain or malicious harm, there would be fines up to two hundred and fifty thousand dollars and an imprisonment of up to 10 years. 2. Part of Montana Code 41-1-402 (2a through 2d) that directly effects the actions of clinical staff. A situation from Montana Code 41-1-402 which directly influences the clinical staff and lead to criminal charges on an organization is 2d. This code states that minor can give consent to a health care provider for treatment or control access to his/her confidential health information in case of emergency situations where he/she needs emergency treatment without which his/her life or health would be in danger. If a health care provider takes responsibility to manage a minor in emergency situation but denies treatment due to the absence of consent from parents or legal guardian, the health care provider/organization would be held liable for criminal charges according to Montana code 41-1-402 (c) Montana code 41-1-401 2C directly influences the actions of clinical workforce. According to this code, a minor who is a pregnant or who is acquired any reportable communicable disease, including an STD (sexually transmitted disease), or drug and substance abuse can give the consent to the health care provider for provision of health services and to manage access to the patient health information. The self-consent in the above mentioned conditions make the healthcare provider obligated to take the responsibility for the treatment and counseling of the patient. C. Situation from Montana Code 50-16-603x related to medical record identification that results in legal charge against healthcare provider if not followed. According to Montana code 50-16-603x, Health care information should not be released without proper written consent from patient. Also, the information should be released only when the type of information to be released and the person to whom it may be released is specified. If the healthcare information is released to a person without proper written consent to the release and without proper mention of the person to be released can lead to a legal claim against an entity or an organization. C1. Confidentiality policy statement: The main purpose of the confidentiality policy statement is to make the employees of any organization aware of their responsibilities when dealing with confidential information. All employees of a department or an organization should follow the policy during the period of work. â€Å"It is a requirement that any individual, company and firm to which this policy applies shall not at any time during the period they work for any organization or at any time after its termination, disclose confidential Information that is held or processed by the organization. â€Å" (NHS Yorkshire and the Humber – Confidentiality Policy Statement and Guidance) Confidentiality should only be breached under special circumstances and with appropriate justification and be fully documented. The following principles should be followed by all the employees of an organization as part of confidentiality policy:- †¢ When an employee is responsible for confidential information, he/she should make sure that the information is well protected against improper disclosure at the time of receiving, storing, transmitting and disposing. †¢ Access to the confidential information should be provided only on a need-to-know basis †¢ Patients/individuals should be informed about how their information would be used or disclosed. †¢ When an individual gives consent for disclosure of confidential information, he/she should be given complete information about what information would be disclosed, the reason for disclosure and the consequences of disclosure †¢Disclosures without consent can be made only under certain circumstances like: a. In case of public interest b. When required by law †¢ Only the necessary information should be disclosed †¢ The disclosure of information should always be documented and justified. The patient information could be released under following circumstances also. It can be released for statistical purposes if the person’s identification is protected, to medical personnel in case of life threatening emergency to save the life of the concerned person, to a local health officer or board, or a district court to prevent the spread of reportable communicable diseases. Healthcare information should be provided to court to use it as evidence in a case of child abuse. It can also be released to prevent injuries caused by the release of biological, chemical or radiological agents. D. Comparison of Montana codes with HIPAA laws with reference to the release of information. 1) According to HIPAA, medical providers must honor requests of the consumer, with regards to viewing and obtaining a copy of his/her medical records, making corrections to the records and to know how the records have been used. Montana codes also state that provider has to provide the requested health information when patient gives written consent 2) According to HIPAA, patient information cannot be disclosed unless he/she signs an authorization form, which must be written in an understandable language and should clearly mention circumstances under which the information can be released as well as the entities to which it can be released. The authorization should also contain the expiration date. Montana codes also stress the importance of proper authorization form filled and signed by the patient for the release of his/her information. 3) According to HIPAA, under following conditions, the providers should not release the information: a) Patients can â€Å"opt out† of providing information: It is the provider’s responsibility to inform the patients either verbally of in writing, what kind of information will saved in the hospital directory and to whom that information will be revealed. The patient has the option to state that he or she does not want information released - including information confirming his or her presence in the facility. b) In situations that could embarrass or endanger patients. Montana codes also states that a health provider may deny access to the patient’s health information if the provider thinks that: (a) Knowledge of the health care information would be injurious to the health of the patient; (b) Knowledge of the health care information could become dangerous to the life or safety of any individual; 1. Release of information policy statement: When a patient submits a written request to examine of copy his/her healthcare information, it is providers responsibility to provide the required information in 10 days after receiving the request. Provider can provide the requested information to the patient for examination during regular business hours. Patient should be notified if the requested information does not exist or cannot be located, if the provider does not maintain the record of the requested information, if the information is in use or unusual circumstances have delayed processing the request. Patient’s request can be denied with proper information. Provider can charge a fee to provide copies of the health information. Also, provider shall provide an explanation of any code or abbreviation used in the healthcare information.

Internal External Validity of Experimental Research Essays

Internal External Validity of Experimental Research Essays Internal External Validity of Experimental Research Paper Internal External Validity of Experimental Research Paper History Effect When events occur between the pretest post-test that could affect participants in such a way as to impact the dependent variable; e.g. stress, natural disasters, news events, illness, etc. Strategy: Use a control groups that is unable to be exposed to such an unplanned for event; i.e. track those who dont receive any treatment/alteration of independent variable. Maturation Effect EWhen changes are seen in subjects b/c of the time that has elapsed since the study began may not necessarily be due to program effects; i.e. over time participants may have become wiser, stronger, more experienced therefore not affected by indep. variable; most commonly seen in children. Strategy: Establish a control group. This would account for any developmental changes as both groups would experience such, so further changes could most likely be due to indep. variable. Testing Effect By being pretested, participants may learn how to do better on the test or post test, whenever they take the test again, that is supposed to measure the indep. variable. Strategy: Use a control group that does not receive pre-testing, but only administration of the indep. variable, and post-test, then compare the results. Instrumentation Effect When the instrument is inaccurate or procedures are not standardized the correlation or causation of a phenomena can be misrepresented. Strategy: Use well-designed instruments that have been pilot tested and reviewed by advisors, colleagues, and other researchers who have performed similar studies. Selection Bias When individuals are selected in a non random manner and participants separated into different groups w/in the experiment (experimental vs. control) they may have difference before even starting the study, instead of differences being dues to effects of the indep. variable. Four Strategies: 1. Dont use intact groups (such as Dr. Rosss freshman psychology class at XXX University) 2. Recruit volunteersthen randomly assign to groups, rather than letting volunteers self-select. 3. Matching subjects on selected characteristics.. then randomly assigning them to groups 5. Pretesting groups on measures of the dependent variable to make sure there are no pretreatment differences between groups Selection Maturation Effect Combination of selection bias w/ maturation; When using intact groups that vary in their maturation level. Strategy: Pretesting or Prescreening groups to rule out differences in maturity levels with each intact group Statistical Regression When participants are selected on the basis of their extremely high or low scores Strategy: Use a random sample representing the full range of the dep. variable being measured rather than the entire intact group and placing them into high low scores Statistical Regression When participants are selected on the basis of their extremely high or low scores Strategy: Use a random sample representing the full range of the dep. variable being measured rather than the entire intact group and placing them into high low scores Mortality/Attrition Effect Losing participants over the course of the study dues to death, illness, or relocation, or drop outs (least motivated individuals, etc). Strategy: 1. Oversampling, and large N#s is one way to overcome small group size. 2. Use incentives to encourage participant to stay in the study. 3. Obtaining good demographic info about study participants at the beginning and then determining how much group makeup has changed at the end will help account for mortality Hawthorne Effect When participants attitude(s) toward being involved in the study affect the way they behave; i.e. when a study group receives special attention over the control group, any noted differences in dep. variable may simply be a result of the attention given, not the effect of the indep. variable. Strategy: Provide the control group with some type of special treatment that is comparable to the experimental group but wold not have a direct impact on the dep. variable. 2. Keep participants from knowing that they are taking part in a study or being observed (however, due to IRB, this is difficult nowadays) Placebo Effect When participant expectations of what the indep. variable will do, affect the dep. variable. Strategies: 1. Use a control group (e.g. blind or double-blind study) 2. Give participants the same info. whether or not they are in the control or experimental group (give them as little info as possible to reduce any expectations, therefore similar small expectations any differences between groups are more likely from the RX effects than placebo effects. Diffusion of Treatment When the Rx being applied to one group pills over or contaminates another group Strategy: Use a separate intact group for the control group that is similar to but away from/unable to be influenced by the experimental group Location Effect When there are differences in the locations where interventions take place Strategy: Make the locations equitable / same for all participants Implementation Effect When the individual(s) responsible for implementing the indep. variable inadvertently introduce inequality or bias into the study. (e.g. researcher favors one group or another) Strategy: 1. Ensure the knowledge levels, understanding of the program personality traits, and presentation skills are equitable. (i.e. make sure all research assistants are equally trained and competent and follow a standardize protocol for implementation. 2. Have all researchers involved present to/interact with all groups. 3. Have someone other than the program developer present the program. (e.g. a. the person presenting should not have a vested interest in one group or the other; b. have a neutral observer watch the presenter with specific instructions to look for ways in which the two groups are being treated differently) Selection Treatment Interaction When the ability of a researcher to generalize the results of the study beyond the groups involved is compromised in some manner. Strategy; Use a random sample, no intact groups. Train the same presenters to employ the study across multiple groups involving a diverse study population. (external validity) Setting Treatment Interaction The extent to which the environmental conditions or setting under which an experimental study is conducted can be duplicated in other settings. Strategy: Attempt to use similar or relatively universal environmental settings. History Treatment Interaction When the researcher tries to generalize findings to past and future situations. ( most studies are time-sensitve until repeated. Strategy: Make participation in the study as convenient as possible.

Essay on Public Opinion

Essay on Public Opinion Essay on Public Opinion This is a free sample essay on Public Opinion: Public opinion, which can be swayed by the manipulation of the media and to some degree by the President’s persuasion, greatly impacts the policies made by public officials. George Bush promised tax cuts if elected as President of the United States of America. He was able to convince the public that they should be able to spend their money rather than the government. According to the Gallup Poll of September 11-13, 2000 , 74% of the public was in favor of tax cuts. The media’s support of tax cuts was divided; therefore it was not as effective in swaying public opinion as when all media are united in their opinions. Even the Democratic leaders, who were generally against the tax cuts, were unable to prevent the tax cuts. This was due to Democratic leaders like Max Baucus, John Breaux, Blanche Lincoln, and Robert Torricelli who voted in favor of the tax cuts which was guided by the wishes of their constituents. Policies made dealing with Afghanistan cannot be compared to typical policies made by our government officials. These polices are a result of terrorist attacks on America. Because of the nature of the attacks, most everyone agrees on the same policies, which are in the best interests of our country. The ability of President Bush to set specific goals and a unifying cause, has been a major affect in gathering the support of both the people and the media. The Gallup Poll shows that about 90% of the people are in favor of President Bush’s policies at this time . If public opinion should start to change, President Bush would probably reconsider his policies involving Afghanistan, as would any public official when trying to appeal to their constituents. ______________ is a professional essay writing service which can provide high school, college and university students with 100% original custom written essays, research papers, term papers, dissertations, courseworks, homeworks, book reviews, book reports, lab reports, projects, presentations and other assignments of top quality. More than 700 professional Ph.D. and Master’s academic writers. Feel free to order a custom written essay on Public Opinion from our professional essay writing service.

Middle East Conflict Resolution and the Arab Spring Essay

Middle East Conflict Resolution and the Arab Spring - Essay Example The region has shown higher economic growth from 1965 to 1985. However, due to several conflicts and wars prevailed in the region, its economic growth and development has drastically fallen. The conflicts in the Middle East region have been a never ending process from centuries. The recent conflicts in the region have significantly affected its economic progression as compared to others. One of the major conflicts, which took place in the recent past few years, is the Syrian Civil war. More importantly, there always have been conflicts amid the two Islamic groups of the region, including Sinai and Shia (Soliman, 2013; Wilson, 2012). The conflicts among the two Islamic groups have resulted into devastating economic and social loss from decades. Similarly, in last decade, a devastating war in Iraq can be witnessed, wherein millions of people have been affected. Moreover, as a result of certain issues including corruption and terrorist attack among others, there has been extreme downfall in the developmental procedure of the economy of the region. This certainly resulted into discouraging the conduct of business efficiently in the region. Thus, the people of the region in order to bring back the economy on track, protested with the conduct of certain revolutionary activities against the government. One of such significant revolutionary acts can be ascertained as the Arab Spring. The activities involved in the revolt included riots, tremendous civil disobedience, self immolation and strikes that disrupted the normal functionalities of the region (Soliman, 2013; Wilson, 2012). Contextually, the prime intent of this essay is to discuss and analyze one of the significant issues i.e. â€Å"Middle East Conflict Resolution and the Arab Spring† with prime focus on determining its impact on modern businesses. In this similar context, various

Political science paper- comparative Essay Example | Topics and Well Written Essays - 1500 words

Political science paper- comparative - Essay Example The theory adopts the rule of consensus decision making and majority rule. In an occurrence where a decision cannot be reached through consensus, a decision is reached through the majority rule by voting. The type of voting embraced by this theory involves one that does not regard authority. Every party of individual affected by the decision making process is effectively considered in terms of representation in the decision making process (Gutmann & Dennis 57). Deliberative democratic theory also represents representative democracy and direct democracy. In an argument by Ross deliberative democracy refer to representative bodies that give equal chance to its members to deliberate on a decision making procedure without uneven distribution of power due to authority or position an individual holds (87). Another definition of the theory given by Gutmann & Dennis depicts deliberative democratic theory refers to the system of governance where the lay citizens are given the power of making decisions (87). Generally, this theory acts with respect to democracy where every person is entitled to a decision or thought; and the thought or opinion is considered in a decision making process. The decision making process in this theory may be represented in tow forms depending on the parties involved. The decision making may be based on the elitist deliberative democracy or populist deliberative democracy. In elitist deliberative democracy, the involved parties use the social decision making bodies such as courts and legislatures to rule over a dispute or direct a decision making process. In the populist deliberative democracy the power is given to the people to decide on the opinion or decision to uphold. In an argument by Gutmann & Dennis the power given to the people is more significant than using decision making bodies since there is a higher probability that public opinion will be represented (132). The author further argues that populist deliberative democracy theory gene rates decisions that may be significant to the lives of involved citizens since their opinion will be greatly considered in the decision making process. Characteristics The characteristics that apply in deliberative democratic theory are greatly similar to the provision of any consensus approach. There are five characteristics of the theory; I. Information In any decision making process there are numerous information that are required in order to have a complete validation of option. In deliberative democratic theory, this information should be provided to all involved parties in the decision making process. Additionally, the information provided to the participants should be accurate and relevant to the consensus being held. Gutmann & Dennis argue that the theory may be distorted if the information provided to participants is biased, distorted or incomplete (122). II. Substantive balance All arguments considered in this theory should be met by contrary arguments that support the ar guments. According to Ross the opinions the participants bring forth should be supported by relevant and significant evidence in order for

Art Of Racing Essay Example for Free

Art Of Racing Essay Denny Swift is a very intellectual human being, especially when it is go time on the asphalt racing strip. He puts his mind into race mode and lets the auto pilot take over and slide through all the corners, especially in the rainy weather that dissipates others. This complex character is a rare human being, not for the reason of being a good racer in the rain. But he takes responsibility, when something happens from a decision whether he’s wrong or right he owns up to it. Either taking the success with triumph or openly accepting the fact of being wrong. When he is wrong he try’s his very hardest to resolve the situation, and fix things rather than putting it off to others or blaming it on someone else. But no matter what in any situation he implies the thoughts of others and taking them into consideration as well for what other characters in the book have to say and how they feel. When Eve was sick she didn’t want him to see, her like that and when Eve demanded Denny to leave he listened, also leaving Enzo by her side and Zoe in the care of Eve’s Parents. The real other half of Denny is his automobile racing career. He is a very experienced and intellectual racer, Denny’s skill on the track are unbelievable especially in the rain. He is able to predict what to do in situations on the track before they happen, turning before sliding, sliding before turning. A quote he says which is â€Å" What we manifest is before us†, meaning by decisions we make affects our future turn out and relates to his racing because he makes a move before its made for him. The part about Denny’s career would be the time he has off the track because it is limited. He has to practise in order to get better, which is more and more time away from his family and his best friend Enzo. His racing can relate to his life, every choice he makes can affect his way of life. Just like every move on the track can affect your outcome at the finish line. To be a very good racer, not only do you need the skills but the will power to push the limits and be better than everyone. Denny executes dangerous maneuvers to be first to cross the finish line first. Denny try’s his very hardest to be the best guy he can be whether it hurts him or not, and couldn’t be or do what he does without the support of his loved ones, Eve, Zoe and Enzo, the most  important people in Denny’s life that he cares most about.

Film Analysis of High and Low Essay -- Film Analysis Movies High and L

Film Analysis of High and Low Film 1010 Mise en scene is a stylistic form of filming that is French for â€Å"staging the shot†, which is referring to everything in front of the camera. Director Kurosawa understood this style and used it in High and Low (Kurosawa, 1962). He used several Mise en scene techniques such as closed composition, space manipulation, and lighting to compliment the crime thriller story. Closed composition is one of the main themes that Kurosawa uses throughout the movie. He chooses to keep the scenes tight and in close quarters mostly. This is seen predominately in the first half on the movie. Here the action takes place in Mr. Gondo’s house on top of a hill. The viewer has very little idea that there is much of a world outside the house. This idea is supported when Mr. Gondo has to close all the drapes in the house to prevent the kidnapper from looking into the house. This gives a mood and feeling of anxiety from being enclosed. Also, shots of the house sitting on top of the hill give the feeling of loneliness. This feeling is repeated in the bullet train sequence where the quarters are much smaller. The viewer is somewhat relieved with the view of the outside, but because of the close quarters and the sense of a speeding train, it does not allow the viewer to enjoy the openness the windows provide. A scene that clearly shows the Mise en scene style is the next day comes and Mr. Gondo must now decide whether to pay the ransom or not. We see and hear the argument with Mr. Gondo and Mrs. Gondo, with Mr. Aoki crying to the far left of the scene. Soon the dialog ends and we see Mr. Aoki still to the far left, Mrs. Gondo with Jun in the middle, and Mr. Gondo to the far right. Clearly separating them are the detectives who are standing silently with their heads down. The placement of the detectives manipulates the space in the scene into thirds. It also helps in emphasizing the differences between the three characters regarding what should be done about getting Mr. Aoki’s son back from the kidnapper. In the scene where two of the detectives find the man and woman dead, we see the detectives enclosed in the window of the house where, we the viewers are looking in. This is the closed form composition, which is used to help focus the viewers’ attention on the characters. In doing so, the characters’ surprise reactions... ...arly being used as a separation between Mr. Gondo and the police. That, with the combination of the lack of furniture, along with the predominance of white created by the light in the house enforces the tone of emptiness and loneliness that the viewer feels. Finally, the last few scenes show desperation by the kidnapper. Mr. Gondo and the kidnapper are sitting across from each other in a closed off room. The room gives the feeling of being trapped along with the wire mesh and window separating them. Here the viewer can see the reflection of whom the character is talking to so that we can see the expression from what is being said. Plus by being in such a small room, the emotions seem to be increased as the kidnapper releases his own emotions to Mr. Gondo. We have seen that Kurosawa used many techniques of the mise en scene throughout High and Low. The use of the closed stylistic form along with the lighting and space manipulation of characters and objects help increase the intense emotion of the film as well as help the viewer focus on key points and characters. This ultimately moved the story forward and complimented the crime thriller categorization of the film.

What vices we should avoid or elude

What vices we should avoid/elude What are the vices we should avoid or elude? First of all there are many types of vices, from alcohol, smoking, drugs, gambling, and even lust. To be honest I like to drink, occasionally but if you drink too much, well now that's Just wrong. Drinking too much of alcohol will fry your liver and certain types of alcohol that has mead in it would eat up brain cells and would most likely make you stupid.There are many different types of drugs like marijuana, meet, cocaine, ecstasy, weed, flying high. What do all these drugs have in common? Makes you high, makes you numb and makes you elated. But what are the bad side effects? Drugs can fry or destroy every organ you have, even your brain which would make you an utter insane lout. Smoking, what does it do?Well nicotine that is found in tobacco leaves, which is inside a cigarette eats up your stored vitamins inside your body, once that happens oh would be prone to sickness or get sick allot, other than that there is a high chance of you having cancer or lung cancer which would lead to death. Even second- hand smoking is lethal to people around smokers especially pregnant women. Gambling is what I do not understand, you bet away your money which there Is a low chance of you winning it back, and if you do win you bet the money you earned and most likely you lose it again.Lust; well remember to use a condom for safety. What do all these vices have In common? It all costs money, It's not good to yourself and people around you, and there Is a chance for you to die with certain vices. So try to live a healthy life style without using an exaggerated amount of vices, because hey I have tried to smoke but I am not a smoker, I Like to drink occasionally, and If you do try to elude vices there Is a chance that you might reach an age of a hundred.

Quarterly Performance Review Essay

Being a retail store we all know how important customer service is, but many don’t see the importance of good vendor support as well. Vendors are important and should be looked after. Since they provide us with our foundations to running our business with providing us with the products and merchandise we sell. Elaine Bridgewater, our retail relationship manager, has been a great addition to our team. With her experience she is able to bring technical knowledge about the industry giving us a competitive advantage over many other golf equipment stores. Everyday Elaine brings her boundless energy and she is always driven and motivated. Elaine’s engaging personal style has built numerous new retail relationships for our company. However I do have some concerns regarding Elaine’s performance. Since she is the first person our retailers contact it is important to be attentive to the retailers needs. Unfortunately we have received complaints from various retailers that their calls are not returned the same day, but usually days later. If retailers email Elaine they seem to get lost in the email conversation since email message from Elaine could have been written clearer, making a simple email go back and forth numerous times due to confusion. Furthermore weekly reports are not created with care, but seem as if they were thrown together quickly. Although these may not seem like critical issues, and they are all simple fixes, but are very crucial to the survival of our business. With some standardized guidelines and practice these are areas Elaine could easily improve on. The retail channel is a very important aspect to the survival of our company and so it is important that that channel is maintained at all times. To help make the changes easier we will establish appropriate standards and guidelines for the retail division. All call and emails should be responded to within 24 hours of receiving it. We will also provide an array of email response templates since most of the correspondences are routine.

10 Ways to Challenge Your Brain

10 Ways to Challenge Your Brain Exercising your brain is arguably just as important as exercising the rest of your body. If you’re looking for ways that you can give your brain a nice little work out session, here are 10 ways you can challenge your brain to do more. Â  Source: [finotto.org]

A market analysis of the McDonalds corporation

A market analysis of the McDonalds corporation McDonalds is a popularly known Market Leader in the Fast food Industry or better known as the ‘Burger’ Industry. Started in the year 1948, it has managed to emerge triumphant in spite of a number of companies entering the industry. The company has successfully established a popular brand image. In fact the growth of fast food has been named after the organization as ‘McDonaldization’. Marketing involves identifying what customers demand and striving towards meeting their demands. Marketing Audit involves analyzing the company’s various aspects and evaluating the company’s marketing strategy. It involves in bringing out the pitfalls in the organizations functioning. The following pages contain the analysis of McDonalds Corporation. We have researched the various facets of the organization functioning as to how well they have managed to reach customers. There has been an analysis of the industry aspects like the customers, competitors and the su ppliers. Also the Macro Environmental analysis along with the SWOT has been performed. We have analyzed the current Marketing techniques. On analyzing the current situation of the company and the market in the fast food industry we have provided some recommendations which might prove to be useful for the organization on its successful implementation. Introduction The statistics figures show that the global fast food market reached a value of $102.7 billion in 2006, growing by 4.8%. Meanwhile, analysts forecast that in 2011, the global fast food market will â€Å"have a value of $125.4 billion, an increase of 22.2% since 2006† (â€Å"Fast Food: Global Industry Guide†, n. d.). McDonald’s is the worlds leading company in the fast food industry. It has more than 30,000 restaurants in more than 100 countries serving millions people around the global. The company’s success was as a result of the policy they follow, known as the Q.S.C. Fast, Friendly Service; R estaurant Cleanliness; and a menu that provides Value). The company was first started as a drive-in restaurant in San Bernardino by the two brothers Mac and Dick McDonalds in the year 1948. It was later bought by Ray Kroc, who was their franchising agent in 1961 and opened his first McDonalds in Illinois. The company’s menu initially consisted of Hamburgers, Cheeseburgers, French Fries, Sodas, Milkshakes, milk and coffee, although it has grown considerably since. The company follows a unique business model described as the â€Å"three legged stool† wherein the three legs are the owners/operators, suppliers and Company employees. It is an organization that develops, operates, franchises and services a worldwide system of restaurants that prepare, assemble, package and sell a limited menu of quickly prepared, moderately priced food. McDonalds has pioneered food quality specifications, marketing and training programs, and operational and supply systems, all of which are c onsidered the standards of the industry throughout the world. Marketing Mix Every business organization must develop an effective marketing strategy. The 7 P’s is used to continually evaluate and re evaluate business activities. The seven Ps are product, price, promotion, place, packaging, positioning, and people. The 7 P’s are used to ensure that the company is on track and achieve maximum results.

Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 words - 2

Consumer Behaviour - Essay Example According to Sumathi, the primary markets that the business can target are (1) consumer markets, (2) institutional markets, (3) industrial markets, and (4) reseller market. The company can target any of these markets to promote and sell its products. Nonetheless, there are no clear-cut for the categorization above. A business may target all the above categories or just one (Sumathi 2003). In the case of Blackberry Porsche P9981, the focus will be on the consumer market. However, the other three remaining are also a potential target market for Blackberry Porsche P9981. In this case, the consumer markets include all the individuals and households that buy and consume the Blackberry Porsche P9981 for their own personal use only. In particular, this group of people is not interested in setting themselves as manufacturers or reselling the product. Their main goal is personal consumption to maximize their utility. In this case, the target market for Blackberry Porsche P’9981 includes mainly businesspersons and teenagers from the rich background. Selecting a target market simply imply identifying more potential customers. A business can do this after it has segmented the buyers and developed appropriate measures of consumer insight about those buyers. Selecting the target market for Blackberry Porsche P’9981 is determined by two important factors. They include the attractiveness of the market segment and its fit within the firm’s resources, objectives, and capabilities. These three must be given appropriate consideration in order to help the business achieve its overall goals and objectives (Noel 2009). The market segment of businesspersons and rich teenagers is very attractive making it a highly suitable target market for Blackberry Porsche P’9981. The size of this market segment is enormous, with many potential customers. The population of young people in our society is rapidly growing and their income level rises steadily.